Within seconds your jewelry will sparkle! Jewelryvive is a non-toxic, easy- to-use spray on jewelry...
A Glam Dunk for anything that Sparkles
Laurie Davis, owner of vintage store Lulu’s at the Belle Kay, had a predicament of lustrous proportions: After growing dependent on a brand of costume-jewelry cleaner to polish the hard-to-find, impossible-to replace pieces she carries in her store, she found it had been discontinued.
“You cannot clean costume jewelry in just anything,” insists Davis. Using a fine-jewelry cleaner on pieces with rhinestones, faux gold, and Lucite can ruin them. Davis wouldn’t dream of dousing high-end costume jewelry designed by the likes of Iradj Moini and Larry Vrba in anything but the right product. So she took matters into her own hands, contacted longtime client (and vintage jewelry
aficionado) Julie Nerenberg Block, and Jewelryvive was born.
In the beginning, Davis sent what little she had left of the previous
cleaner to her sister, a chemistry teacher in Boston, so she could break down the formula. “The original idea was to make it ourselves,” Nerenberg Block says. “We tried—bad idea. We decided we had to do this right.”After a yearlong process of developing and tweaking the formula, finding amanufacturer (local Schaumburg-based Tri Sect) and packaging (Nerenberg
Block wrote the copy for the label), the duo launched Jewelryvive in thespring—and it was successful right away. “We’d only been live for two days, and I was getting orders from California, New York, and Massachusetts,” says Davis. “I don’t even know how people were finding us!”
Most likely, their customer based has cropped up out of pure necessity, as Jewelry Revive fills a gaping hole in the costume-jewelry market. While it doesn’t occur to many people to clean their costume jewelry, it’s an important step for a jewelry collector. “I love flea markets and vintage shows, but places like that are dirty,” Nerenberg Block says. “Or, say you go to an estate sale;
those pieces have been sitting in someone’s attic for a long time—they’re dusty, and if they’ve been worn, they’ve collected oils from the neck.” Although the product is currently sold at Lulu’s and online at jewelryvive.com, Davis says,“Our goals are big. We want to be in major department stores like Target. We want to make a big impact here in Chicago, and hopefully, within a year, we’ll be on home-shopping networks like QVC.” That is, if they can keep Jewelry Revive in stock.
Best Rated Jewelry Cleaner
Within seconds your jewelry
will sparkle! Jewelryvive is a non-toxic, easy-
to-use spray on jewelry cleaner that renews the
sparkle and luster of your favorite jewelry.
Jewelryvive is a spray on Jewelry Cleaner
which eliminates the need for old-fashioned dip or
ammonia-based cleaners! Simply spray the jewelry
cleaner on, rinse with water, and then air dry.
Jewelryvive Jewelry cleaner is Safe to use on
gold, platinum, diamonds, and costume jewelry,
(not recommended for emeralds and pearls)
but great on diamonds and wedding rings (a brides
Now you can even clean old and vintage costume
jewelry pieces that have rhinestones with foil
backing. In order to keep your vintage costume
pieces in top condition it is not recommended to
dip the jewelry or immerse it in a cleaning
solution for to long because any extended exposure to
moisture will damage the jewelry.
Let Jewelryvive clean and help preserve your vintage
and costume jewelry today!
Best Jewelry Cleaner on the market.
Best Vintage Jewelry Cleaner on the market.
Best Costume Jewelry Cleaner on the market.
Best Diamond Cleaner on the market.